It's difficult to find great talent, and when you do, you surely want individuals who will stick around. But employees aren't feeling the love, and as a result, employee retention is suffering.

A December 2017 CareerBuilder survey of more than 3,600 employees found that 75 percent believe they're loyal to their company. Yet, only 54 percent feel their company is loyal to them. While many leaders think competitive pay and benefits are enough to show their dedication, true loyalty requires a lot more.

After seeing this shocking percentage, I decided to ask my own employees if -- and how -- they felt our leadership team was loyal to them. One aspect of loyalty they mentioned was that we have their backs, whether it's dealing with a tricky client or handling disagreements internally.

I have confidence in my employees and their abilities. So, it's only natural for me to go to bat for my team when someone treats them poorly. It's a major part of my leadership style.

If you can't find a way to show employees they are valued, it won't be long before their allegiance fades. Luckily, there are plenty of ways for employers to declare their loyalty.

Read full article here.